Concept: Comedic reinterpretation of Taking Back Sunday’s “MakeDamnSure” as an absurd love song to Fruit Roll-Ups.
Logline: Hungover man rediscovers Fruit Roll-Ups, sparking an escalating mania
Director’s Vision: Darkly comedic, visually ironic. Fuse emo music video aesthetics with over-the-top food absurdity. Humor from the song’s intensity vs. ridiculous Fruit Roll-Up scenarios. Aim: Relatable obsession pushed to illogical extremes.
Lyrics: Lyrical cues are represented in “bolded quotes“
Act Breakdown:
- Act 1: Discovery
- Visual: A tired person wakes in a messy room (emo video style).
- Lyric/Visual: “Head in smoke, veins tangled” – late-night video gaming session flashback.
- Event: Lead finds random Fruit Roll-Up – like a treasure.
- Visual: Reverent unwrapping close-up.
- Event: First bite = revelation. “You are everything I want”
- Act 2: Obsession & Project: Splitting between two timelines
- Timeline 1: Single Roll-Up Bliss – lead manipulating and playing with the red fruit roll-up: “And we lay, we lay together just not… too close, too close”
- Timeline 2: Mania & Secret Craft – Excitement builds; frantic grocery store Fruit Roll-Up buy. “My inarticulate, store-bought.. hangover hobby kit.” Sewing room – secret project begins (hidden). Visualized as a struggle to resist eating Fruit Roll-Ups while sewing. Mood: Growing obsession, suspense.
- Act 3: Skin-Suit & Interruption
- Visual: Frantic sewing montage.
- Lyric/Visual: “You won’t ever get too far from me” – Ripping apart Fruit Roll-Up packaging.
- Reveal: Man in full Fruit Roll-Up skin-suit (Buffalo Bill inspired).
- Action: Awkward, energetic dance in the suit. “Well, I trip over everything you say” visualized as self-embrace.
- Climax: Friends arrive with pizza, shocked by the Fruit Roll-Up-suited man.
- Ending: Freeze frame staredown. Music cuts. “In the worst way (worst way)”
Visual/Technical Highlights:
- Visuals: Grainy emo aesthetic for beginning and end. More colorful for body-suit creation montage.
- Comedy Style: Lyric-literal visual puns. The physical comedy in Fruit Roll-Up Obsession. Darkly humorous tone.
- Sound: Only the original unedited song.
- Editing: Dynamic cuts, linger on the awkwardness of love for the roll-up.
Visual References:
